Business operation in Au Lac do Brazil II restaurant

Thank you very much. PART A: INTRODUCTION Reason for choosing the topic Nowadays, business is important for development of a country. I think if a country did not have business they would not develop. One of the kind of most effective business is restaurant business. Before our country is poor everyone want to have enough rice to eat, clothes to wear, but today we live in a developing country, is a member of WTO. Everyone have more income so they think to travel, relax, eating specials of country in the world. So many European restaurants, Chinese restaurant, French restaurant were found. It encourage developing economic of country. Let to know exactly about its important, I chose this topic. Aim of study I would like to study about restaurant business operation. Especially, business operation in Au Lac do Brazil II restaurant. I want to study their weakness, strong. Let found out method to help company more develop. Method of study Let to complete this assignment, I used many methods such as statistic, scientific, analysis. PART B: CONTENTS CHAPTER 1: THEORETICAL BACKGROUND Some definitions related to restaurant business What is business? Business is a word which is commonly used in many different languages. Traditionally, business simply meant exchange or trade for things people wanted and needed. Today, one definition of business is the production, distribution, and sale of goods and services for a profit (1,page 83) It is human activity related to material things and is necessary for civilization. There are many kind of business: hotel business, restaurant business, goods business... What is service? Services are intangible or invisible things which result from useful work done by people for person in the market. There are many kind of different service: food and drink service, delivery service, entertainment service …. What is restaurant business? The first we must answer the question “what is a restaurant?” A restaurant is retail establishment that serves prepared food to customers. Restaurant business is a kind of business. It is not only popular at Vietnam but also it is popular in the word. It provide food and drink service which satisfy demand of customer. The characteristics of restaurant business Today, the same with hotel, restaurant is one of the most hot business. Everyone note to eat and drink demand. So many restaurants were found. They are not only like to eat delicious but also they want to have a nice space and good service. It is suitable with their money pay for that service. Eat on restaurant is become a culture. Especially, everyone live in big city. It has some form Food and drink service In American, the food service business is the three largest industries in a country. It accounts for over $240 billon annually in sales the independent restaurant accounts for 15% of that total. The average American spends 15%of his/her income on meal away from home. This number has been increasing for the past even years. In the past five year five the restaurant industry has out performed the national GNP by 40%. Party organization On the occasion wedding season, big holiday, birthday… many families want to organize a party let all members in their family can meet. So many restaurant organize special party was found. Lunch service for offices The officer must to work far the house or they have no time to go home have a lunch. Lunch service for office is the best selection. Purpose of restaurant business Today, many the boss of restaurant not only want to earn but also they want bring a culture of a province or country to this province to introduce their culture. Sometime they want to keep traditional of their family. The difference between restaurant business and other businesses Hotel business What is hotel? Hotel is a building where travelers can pay for lodging and meals and others. Hotel often provide a number of additional guest service such as a restaurant, a swimming pool or child care. Some hotel have encourage group to hold conventions and meeting at their location. Tourism business What is tourism? Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes. The similar The difference They are service which is satisfy demand of customers Tourism business Hotel business Restaurant business It provides service food and drink, vehicle. Time for a contract of tourism business is longer than time for a contract of restaurant business It provides service accommodation, food and drink, entertainment. Time for a contract is able long , one day, two days…even one month or two months and more It only provides service food and drink. Time for a contract is very short. It is able some hours CHAPTER 2: PRACTICAL BACKGROUND IN AU LAC DO BRAZIL II RESTAURANT 2.1. Company’s profile 2.1.1. History of the company Invest consult Vietnam services limited company was found in 2003. It business food and drink service with restaurant’s name is Au Lac do Brazil. It has two branches, one at Ho Chi Minh city one at Hanoi city. Au Lac do Brazil I 238 Pasteur Street, Ward 6, HCMC Tel: 08.8207157 - Fax: 08.8207682 E- mail: aulac@aulacdobrazil.com Au Lac do Brazil II 6A Cao Ba Quat St., Ba Dinh, Hanoi Tel: 04.8455224- Fax: 04.7474330 E- mail: ikvn_brazil@vnn.vn Au Lac do Brazil provides a great dining experience in a friendly and elegant atmosphere. The restaurant offers a traditional Brazilian barbecue as well as an extensive selection of fine wines. The specialty served is the Brazilian churrasco, which is a buffet of charcoal grilled meats brought to you at your table on long skewers. Tender, hot slices of meat are carved right in front of you by the ‘passadors,’ waiters armed with meat, long knives and friendly smiles. The new Brazilian restaurant tap into a universal meat-loving appeal, and is the ideal place to let your inner carnivore beat its chest courses of meat in the restaurant’s slogan an you- can-eat extravaganza is a refined twenty- first century equivalent of the loin- clothes caveman tearing into a raw leg of meat with o roar. But the restaurant set in a large colourful and chandeliered thing in life. In the elegant dinning room decorated with tastefully bright painting on the walks and services to enforce civilization’s constraints a good drink ought to be with a cocktail list led by the caipirinha (69.000 VND) as any Brazilian restaurant’s ought to be, the cocktails are creative any sexy. The drink selection is also bolstered by a serious- looking wine list (around 540.000VND). The looking list of liquor, enabling patrons to flash the cash for really to notch whisky, fits well in a setting where beer might seem a little too plebeian an accouterment to all the meat. The clientele appeared to be mostly businessmen, and restaurant is well suited to the power player. But back the meat, which really is the spotlight of this restaurant. Forget about breezy Copacabana café and eating fruit on the beach. The restaurant’s only nod to beachside Brazilian style is a standard selection of fresh juices. Au Lac do Brazil is far from the tourist’s view of Rio, representing instead a masculine meet- loving instinct fund a mental to South American culture, vegetarians, enter at your own risk. The restaurant’s raison deetre is the Churrasco which is ten to 12 courses of barbecue (380.000VND) and star of the show an absolute onslaught approach with yet another skewer, wielding improbably large knives to cut off more hunks of plash. In a final flourish the large course is a skewer of barbecued pineapple, it’s the atkins diet taken to its logical extreme. The meal is supplemented by bread, salad and a wide from the mundane (thousand island, mustard Italian, to the exotically). Meat is the star but Au Lac do Brazil supplies all the details. For the faint of heart, a small but smart A la Carte menu is a very fine cop out to the churrasco the shrimp thernidor on of service tempting shrimp options. A desert menu beckons, with offering of pancakes and ice cream (45.000VND) but the sweet seems too far removed from the hunt (or the fruits of the hunt) that strikes deep at the heart of Au Lac do Brazil. A saccharine coda of an ice cream just does not fit. The over whelming amount of high quality meat, representing the victory of man over beast is too features succulent shrimp onion, potato, and a layer of mozzarella cheese with a gravy that packs a light hearted zing. The steak A La Carte (330.000VND) comes with the salad and potatoes serving as garnikes to the generously portioned beef, surely, one of the best steak Hanoi has to offer. Source: Information from company 2.1.2. The process of development In 2006, Au Lac do Brazil II was found at Hanoi. A new restaurant so their business has many difficult. Customers came there very litter. Director decided launch advertising campaign. After one month they attract customer, they must employ staff. Today they have 40 staff and their income is stable. 2.2. Real situation of business operation in Au Lac do Brazil II restaurant When it is a new restaurant let to attract customer. It is very different but management of Mrs Nga and Mr Jan help restaurant develop as today 2.2.1. Employee The restaurant has 40 staff, an increase of 5 % over previous year. Workforce is very young from 20- 40years old. 50% is male, they graduated other college and university. They are good knowledge, flexible. 2.2.2. Structure of the restaurant Director Organization department Kitchen department Serving department Accounting department Source: Information from company With organization of company, they have 4 departments: accounting, serving, kitchen, organization department. Director Nguyen thi Nga She is responsible for all active of company Accounting department There are 2 persons They are responsible for policies and guidelines pertaining to certain financial matter of the company, management of surplus funds, liquidity and financing management and financial risk management. Serving department There are 22 persons They are responsible for serve customer when they came restaurant. Kitchen department There are 11 persons They are responsible for prepare food for customers. Organization department There are 5 persons They make plan for the party of customer or of restaurant, or activities of restaurant in future. 2.2.3. Main services of the restaurant Au Lac Do Brazil II restaurant do buffet barbecue meat (Brazilian style). Buffet but they will bring skewer of meat to your table and cut the meat on your plate. They have 12 kind of barbecue. : Beef and Pork Tenderloin with Bacon, D-Rump, Striploin, Pork ribs, Marinated Chicken, Smoked Ham, Calabrian Sausage, Beef ribs, Lamb, Shrimp with Bacon and Picanha – the best part of Rump-steak – completing a nice sequence of high quality Beef !. It called churrasco. It has gone together with some salad (green salad, fried banana, corn, tomato salad, rice and jeijoda) Source: Information from company History of churassco Two such groups of immigrants, one German and one Italian, discovered a little known region in southern Brazil with vast grasslands and rich, fertile soil. They named it the "Pampas" - the high plains. Not only did the land provide excellent grazing conditions for their livestock, but because of the relatively mild climate, it also yielded fresh fruits and vegetables in abundance. To show their gratitude for their good fortune, the people gathered twice each year from miles around to celebrate with a feast of thanksgiving. Fresh vegetables and fruits were harvested, prepared, and served at a great table where all could partake. Beef, chicken, pork, and even fish caught from the river were carefully seasoned and cooked on skewers over open fire pits by the ranchers or "gauchos" as they were called at that time. The gauchos carried the freshly cooked meats to the various tables where steaming portions were sliced right off the skewer onto each person's plate. Each person could eat as he pleased, choosing one or all of the meats and partaking freely from the fruit and vegetable table. Sweetbreads and pastries were prepared in the European tradition to eat before and after the meal. As population centers grew, first community centers and then individuals began to open restaurants, which provided this same quality of food with even better service. Over the years, these restaurants have become the hearts of their communities. Here, friends and families meet often to celebrate special occasions, to enjoy a business lunch, or just to spend some time together. These celebrations became a time for individuals and families to share the warmth of a good meal with friends and family. Stories were told, songs were sung, and friendships were renewed. In 2003, a Brazilian native was invited to travel to Ho Chi Minh bringing with him a unique cultural concept which was born with the merging of three cultures in the early 1900's. So influenced was he by his experience that he vowed then and there that he would not rest until he has shared this experience with citizens of other lands. - lands which are also rich in resources. So, Au Lac do Brazil is proud to say that it has innovated this way of eating in Vietnam. Beside they have some A La Carte Steak Au Lac(330000 VND) (Rib Eye Steak- includes mushroom or pepper sauce) Grilled lamed Chop(310000VND) (Includes mint or red wine sauce) Cajun Jumbo Shrimp(290000VND) (American spicy style) Grilled tiger Prawns(290000VND) (With garlic buttered sauce) Shrimp Thermidot(290000VND) (Baked with cheese) Source: Information from company Especially they have some cocktails such as: Caipirinha: Tangy and refreshing, this drink is made from cachaca rum, lime, sugar. Also available with passion fruit and strawberry. Au Lac do Brazil(vodka, baileys, Kahlua, Midori, grand Marnier, milk) They have some kind of dessert such as ice cream, juice, greap plate, watermelon plate, coffee. They have some kind of red wine (Chile, Australian, France…) 2.2.4. The achievements of the restaurant in past years In 2007 with 40,000 customer came restaurant, their turnover is 2,2 bilionVND. In this almost all customer is Vietnamese. 16% 0% 25% 59% PERCENTAGE OF CUTOMERS Vietnamese ASIAN EUROPEAN Source: Information from company Can see this chart, we know the percentage customer of Vietnam is more bigger than customer of Asian and European Unit: billion VND Source: Information from company We can see this chart, the first half of year their turnover is only 850 million VND. It increases slightly in the first half of 2006 because this time they have many advertising campaign. It increases dramatically between the last half of the 2006 and 2007. In 2008 their turnover is increased. 2.3. The advantage and disadvantage of Brazil restaurant Strength In Hanoi have litter steak restaurant. Workforce is very young. Weakness Rate is very expensive, it is only suitable with people have much money. Don’t attract customers. Staff is not professional The percentage customer of Vietnam is more than customer of Asian and European. Opportunity Income of everyone increases so they are interested in food and drink service and other service. Government encourage company develop business. They have some policy decrease tax. Threat In the future there are many competitors. Inflation of the economy is increasing 2.4. The future plan of the restaurant in coming years Next month, new restaurant will found at Ho Chi Minh City, they incruit more employee and training old staff. Develop advertising to attract customer and earn profit. CHAPTER 3: PROPOSALS AND SOLUTIONS Solutions Develop advertising campaign and promotions. Aim of solution In the market, there are many competitors. A product, there are many producer so we must advertise our product. If we did not advertise product, there many people would not know product of the company, advantage, even name of product, … so you can not sell your product. Rate is expensive with officer. We should have policy sales Contents of solution This solution would successful if they have a detail plan, suitable budget. After advertising campaign the company need test effective to know it success or not Method Advertising on television, magazines, sales 10% (food) for customers have reservation for more 10 persons. Wed site on internet. Raise quality service of staff Aim of solution Demand of customer never stopped so they must raise quality service. Customers satisfy with service of you so they come again. 80% customers come back depends quality service. Contents of solution Train old staff about service skill and foreign language. Recruit new staff whose have high qualification. Method The company can send them to university, college to attend a general course. They can hire a teacher teach them at company. Proposals Government must to have policy to help all business when conflict is increase. Management of the company must to manage better. The staff must to have more responsibility. . PART C: CONCLUSION Vietnam is a member of WTO, it encourage economic development. Following it demand of people about food and drink service is increase dramatically. It is a field prospect. There are many restaurant found so it is not easy to business a restaurant. Products do not only compete about price but also compete about quality, service. I have worked at Au Lac Do Brazil II for two month. I found some disadvantage. So I give some solutions. I hope that it is able help them in business. When I written this assignment, I received many help from staff of Au Lac do Brazil II and teachers of English department of Hanoi tourism and commercial college. TABLE OF CONTENTS REFERENCE English – Vietnam dictionary ……. NXB Ho Chi Minh English for business aulac@aulacdobrazil.com ._.